Post by account_disabled on Feb 17, 2024 6:26:50 GMT -5
The first step in creating a simple and effective lead scoring strategy is to understand the marketing funnel . If you use content or inbound marketing strategies, then you probably already know which of your prospects correspond to the top (TOFU), middle (MOFU) and bottom (BOFU) of your funnel respectively. If, on the other hand, you are not using either strategy, take the time to combine your marketing tactics with that of the classic lead generation model before proceeding with any other action. Set your Lead Scoring goals
Before you start assigning scores to your leads' actions, you need to set an initial goal. This goal is a number, which will determine which person will turn into a marketing qualified lead , the so-called MQL. By setting a target number Consumer Mobile number Database that is too high, you will increase the complexity of your system - and that is something you do not want. Therefore, we recommend that you set a lead scoring with a maximum value of 00, as equivalent to converting an MQL. BOFU Lead Scoring Let's look at the bottom of the funnel first. The moment the prospect takes an action aligned with the bottom of the funnel, such as requesting a demo of a product or seeking a meeting with you, it goes without saying that it constitutes an MQL.
So you rate him with the corresponding 00 points. Good job, you just got a quality lead for your business! TOFU and MOFU Lead Scoring It's normal that many of your leads will never make it to the bottom of your funnel to become your customers. Instead, they will stay at the top or middle of your funnel. But if those leads perform enough TOFU or MOFU conversions, it would be good to have someone in your sales department try to reach out to them, and maybe convert some of them into customers. For each form that someone fills out, you can "reward" them with an additional points. If a prospect fills in all four forms, then that prospect is automatically converted into an MQL, because they will have filled in the total of 00 points. Lead Scoring based on the views of a web page
Before you start assigning scores to your leads' actions, you need to set an initial goal. This goal is a number, which will determine which person will turn into a marketing qualified lead , the so-called MQL. By setting a target number Consumer Mobile number Database that is too high, you will increase the complexity of your system - and that is something you do not want. Therefore, we recommend that you set a lead scoring with a maximum value of 00, as equivalent to converting an MQL. BOFU Lead Scoring Let's look at the bottom of the funnel first. The moment the prospect takes an action aligned with the bottom of the funnel, such as requesting a demo of a product or seeking a meeting with you, it goes without saying that it constitutes an MQL.
So you rate him with the corresponding 00 points. Good job, you just got a quality lead for your business! TOFU and MOFU Lead Scoring It's normal that many of your leads will never make it to the bottom of your funnel to become your customers. Instead, they will stay at the top or middle of your funnel. But if those leads perform enough TOFU or MOFU conversions, it would be good to have someone in your sales department try to reach out to them, and maybe convert some of them into customers. For each form that someone fills out, you can "reward" them with an additional points. If a prospect fills in all four forms, then that prospect is automatically converted into an MQL, because they will have filled in the total of 00 points. Lead Scoring based on the views of a web page